What is SEO

What is SEO?

by Website positioning

SEO is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical searches.

The goal of SEO is to have a web page rank higher in the list of results on an Internet search engine for particular keywords or phrases. The higher ranking on such lists can lead to increased traffic that can translate into profit for the company.

The SEO landscape has changed drastically in the last few years. Google’s algorithm changes have made it harder to game the system or manipulate rankings. The focus has shifted from ranking higher in search engine results pages to ranking higher on social media platforms like Facebook and Twitter. This shift is largely due to the rise of mobile technology which has caused people to spend more time on their smartphones than on their computers.

The Importance of SEO for Your Online Business

SEO is important for any business that wants to prosper in the digital era. It doesn’t matter if you are a small business or a large corporation, because SEO can make your product or service more visible to potential customers. The best way to grow your online business is by optimizing your website for search engines. The more people who see your site, the more likely they are to buy from you.

SEO Strategies That Will Get You Noticed Online

Search engine optimization is a process of optimising the website to rank higher on search engines for relevant keywords.

The best free SEO tools that you can use to improve your website’s ranking are: SEMrush, Ahrefs, RankTank, and Google Keyword Planner.

You can do keyword research for your business by using these free tools: SEMrush, Ahrefs, RankTank, and Google Keyword Planner.

What are the Most Important Factors for SEO Success?

SEO is a complex process that requires a lot of time and effort. It’s not just about how many backlinks you have or how many social media followers you have. There are many other factors that affect your ranking on Google. It’s important to keep in mind that SEO is an evolving process. The most popular and successful SEO strategies today might not work tomorrow, so it’s important to be flexible and adaptable.

How to Improve Your Website’s SEO with 5 Actionable Tips & Tricks

SEO is the process of improving your website’s visibility in the search engine results pages. It can be done by following few simple tips that are easy to implement.

1. Create a Content Strategy:

2. Optimize Your Site for Mobile Devices:

3. Use Semantic Markup:

4. Include Social Sharing Buttons on Every Page:

5. Update Your Site Regularly

  • Optimize your on-page SEO
  • Increase social media engagement
SEO warszawa

SEF + SEO perfect symbiosis – excellent results

by SEFSEOWebsite positioning

Positioning and search engine optimization are terms that come up a lot online these days. Do you know what they mean?

Website optimization is editing the source code of a website in order to adjust the website to the current requirements of search engines and eliminate any technical errors. As part of optimization, the website is indexed by web robots. It is worth stressing that optimization of a website for the requirements of search engines is one but not the only element of the website positioning process. More and more often one notices interchangeable use of the notions of positioning and SEO, which is in fact incorrect. Positioning is a very broad definition, referring to Internet marketing in its broadest sense.

How do we divide website optimization?

Simply put, we can divide website optimization into three scopes of activities. The first one is a modification of the content on the website in terms of the phrases used, on which the campaigns will be conducted. The second scope of activities within optimization is introducing changes in source codes, which is aimed at improving the functioning of the website. We can put it as a technical optimization. The last scope of optimization activities are changes in the source code, which are aimed at locating key phrases in appropriate places.

Optimization of a web page is first of all optimization of its content. The basis here is the matching of the title, which should never be a matter of chance. Moreover, an important issue is the placement and correct positioning of keywords in the existing content. This is what SEO copywriting does. It is important to properly choose headings, create effective internal and external linking, as well as set up alternative text for graphic elements contained on the page.

Speaking of source code optimization, we mainly mean adjusting the website to current W3C standards, as well as separating the logical layer of document structure from the layer of its presentation. The aim of source code optimization is also to shorten the page loading time. A potential client is more likely to return to the website if it loads quickly and smoothly. When creating source code optimization, you should also remember that nowadays most users use mobile devices, so the website should be adjusted to be displayed correctly on smartphones and tablets.

What is SEF?

SEF (Search engine friendly) is a definition which is reflected in the design of websites compatible with search engines in terms of content indexing. The point is that web addresses should be clear and legible, contain keywords, and on top of that, they should facilitate moving around the website and easy navigation. According to SEF principles, a website address should be as short as possible and should lead the viewer to the most important information. SEF rules are quite complicated and assume, among others, adding robots.txt file with guidelines for indexing robots or creating a site map in XML format, which contains links to specific subpages of the website.

Is SEO ethical?

Controversy over SEO invariably swirls around the web. No wonder, because next to the most advisable activities, unethical actions are also used, e.g. with a huge accumulation of keywords not always in line with the content of the text or hiding keywords e.g. in the page background color. Such actions, although technically effective, are not ethical and arouse considerable emotions.
What is the importance of optimization and positioning of a website?

First of all, you have to remember that a website is one of millions of similar sites on the Internet, so in order for a client to find this particular one, positioning it in search engine results is essential. The more potential customers visit your website and stay on it, the higher the chance of success.

If you are interested in this topic, we invite you to audit SEO websites – to see what we can do for you.