seo warszawa

SEO in 2022 – trends, tendencies and predictions

There is no doubt that websites and online stores in recent years are experiencing a real boom in popularity. No wonder – we buy more and more online, the Internet has become our main source of knowledge, entertainment, and in many cases the workplace. This makes SEO still of particular importance. What trends are predicted for 2022?

Voice Search

In 2022, voice search is predicted to grow exceptionally in popularity. We are still striving to speed up everything we do, and searching for keywords of interest using voice is much faster than using a keyboard. What does this mean for web content creators? First of all, it indicates that this year it is worth betting on long keyword phrases. Spoken language is different from written language, so content should now be optimized for voice search.

Video content at the forefront of popularity

Video content of any kind is extremely popular, and 2022 is likely to see an escalation in that popularity. Most people are visual learners who remember any information best when they have the opportunity to juxtapose what they hear with what they see. This makes it likely that video channels of all kinds will become extremely popular. Pay attention to the channel name and keywords used to describe the content.

EAT compliance

EAT is in Polish translation an acronym of three words: Expertise, Authoritativeness, Credibility. This year, we will pay even more attention to the compliance of the content with EAT principles. What do they consist in? Google’s search engine strictly scrutinizes websites in the areas that matter most to our lives. This includes industries such as medicine or finance. Google checks to what extent these sites are credible and whether they build a positive reputation. Therefore, content creators from such industries should take special care and quality of content to be highly positioned in search engine results.

Search not only in text

We have already mentioned the predicted increase in popularity of voice search. However, it turns out that graphical search will also become more and more popular. In this regard, the search engine will get a big improvement, and the image search will become more accurate and effective. So it is worth paying attention not only to text, but also to graphics.

Semantic keywords

Semantic keywords will play an exceptional role in SEO 2022. They help the search engine better understand the context of the search, which translates into displaying the user content that actually interests them. This, in turn, will lead to increased search performance and higher rankings in search engine results. This is something you need to take advantage of!

To sum up…

The year 2022 will bring an increase in the importance of not so much SEO, but actually SXO, or user experience optimization. According to the latest standards, content on websites should be best suited to user expectations and preferences, which in turn will translate into high conversions and better results.

SEO warszawa

SEF + SEO perfect symbiosis – excellent results

Positioning and search engine optimization are terms that come up a lot online these days. Do you know what they mean?

Website optimization is editing the source code of a website in order to adjust the website to the current requirements of search engines and eliminate any technical errors. As part of optimization, the website is indexed by web robots. It is worth stressing that optimization of a website for the requirements of search engines is one but not the only element of the website positioning process. More and more often one notices interchangeable use of the notions of positioning and SEO, which is in fact incorrect. Positioning is a very broad definition, referring to Internet marketing in its broadest sense.

How do we divide website optimization?

Simply put, we can divide website optimization into three scopes of activities. The first one is a modification of the content on the website in terms of the phrases used, on which the campaigns will be conducted. The second scope of activities within optimization is introducing changes in source codes, which is aimed at improving the functioning of the website. We can put it as a technical optimization. The last scope of optimization activities are changes in the source code, which are aimed at locating key phrases in appropriate places.

Optimization of a web page is first of all optimization of its content. The basis here is the matching of the title, which should never be a matter of chance. Moreover, an important issue is the placement and correct positioning of keywords in the existing content. This is what SEO copywriting does. It is important to properly choose headings, create effective internal and external linking, as well as set up alternative text for graphic elements contained on the page.

Speaking of source code optimization, we mainly mean adjusting the website to current W3C standards, as well as separating the logical layer of document structure from the layer of its presentation. The aim of source code optimization is also to shorten the page loading time. A potential client is more likely to return to the website if it loads quickly and smoothly. When creating source code optimization, you should also remember that nowadays most users use mobile devices, so the website should be adjusted to be displayed correctly on smartphones and tablets.

What is SEF?

SEF (Search engine friendly) is a definition which is reflected in the design of websites compatible with search engines in terms of content indexing. The point is that web addresses should be clear and legible, contain keywords, and on top of that, they should facilitate moving around the website and easy navigation. According to SEF principles, a website address should be as short as possible and should lead the viewer to the most important information. SEF rules are quite complicated and assume, among others, adding robots.txt file with guidelines for indexing robots or creating a site map in XML format, which contains links to specific subpages of the website.

Is SEO ethical?

Controversy over SEO invariably swirls around the web. No wonder, because next to the most advisable activities, unethical actions are also used, e.g. with a huge accumulation of keywords not always in line with the content of the text or hiding keywords e.g. in the page background color. Such actions, although technically effective, are not ethical and arouse considerable emotions.
What is the importance of optimization and positioning of a website?

First of all, you have to remember that a website is one of millions of similar sites on the Internet, so in order for a client to find this particular one, positioning it in search engine results is essential. The more potential customers visit your website and stay on it, the higher the chance of success.

If you are interested in this topic, we invite you to audit SEO websites – to see what we can do for you.